Emails & notifications

A partner program runs on communication. Lasso sends the emails that keep everyone informed, invitations, agreement notices, payout updates, reminders, and more, so you don’t have to send them by hand. You can customize how those emails look and read, and reach your partners directly with newsletters and automated nudges.

What Lasso sends for you

Lasso sends emails automatically as things happen in your program, to both sides:

• To your team: account and trial notices, and a regular digest of program activity.
• To your partners: invitations to the portal, agreement notifications, and updates as they earn and get paid.

You don’t set these up. They fire on the right events, addressed to the right people, branded to your account.

Payout emails

The moments around getting paid have their own emails. Partners are prompted to finish their payout and tax setup so they’re ready when a payment comes, reminded if a pending payment needs their attention, and notified when a payment is on its way. On your side, your team can be reminded when a payout is ready to review. It stays clear to partners where their money is, and clear to you what still needs action.

Make the emails your own

Every automated email is a template you can edit, so the wording matches your voice and the details match your program. Templates support dynamic placeholders, so one template greets each recipient by name, references their company, or names the specific agreement or reward, without you writing each email individually. You can also send from your own domain so emails come from you, not from Lasso.

Reach partners directly

Beyond the automated emails, you can start conversations with your partners:

• Newsletters: rich, branded email campaigns to all your partners or a targeted segment, sent once or on a recurring schedule, with open and click tracking.
• Automations: condition-based emails, activated from a ready-made gallery or built custom, that reach a partner when something’s true for them, for example they haven’t submitted a deal in a while. See Automations.
• Resource announcements: let partners know when you publish new materials for them.

Partners can unsubscribe from your campaigns at any time, and Lasso honors that for you.

What you can configure

Which automated emails go out, the wording and branding of every template, your sending domain, who receives newsletters and how often, and the conditions that trigger automations.

See the full guide