Your directory listing

Many programs run a public partner directory: a page where their customers and prospects browse partners, filter to the ones they need, and get in touch. Your listing is your entry in it, and you write it yourself.

If your program has a directory and you’re eligible for it, you’ll find the listing editor in your portal. Your listing is reviewed by your program before it appears publicly.

What goes in a listing

The editor is split into six sections, with a See what’s left checklist showing what still needs filling in:

• Identity: your headline, your website link and the button text visitors see, and what kind of integration or partnership you offer.
• Story: the About section on your listing page and the short summary on your directory card.
• Proof: use cases, key features, quotes, and media that show what you deliver.
• Reach: the categories that place you in the directory’s filters, so the right visitors find you.
• Offer: an optional promotion shown on your listing.
• Contact: how buyers and your program reach you, plus your documentation and support links.

You’ll only see the sections your program actually displays, so nothing you fill in goes to waste.

Reuse what you’ve already set

For many fields you can choose to use your existing company details instead of retyping them, and override any individual field where you want something different for this listing. Where it can, Lasso fills in your company logo for you, so you start with something in place that you can keep or swap out.

Take your time: drafts, scores, and previews

You don’t have to write the whole listing in one go, and you don’t have to guess whether it’s good enough.

• Save a draft. Save an unfinished listing and come back to it. A draft doesn’t go to your program or enter their review queue.
• Check your score first. Many programs turn on an AI check that grades your draft against what they’re looking for and gives you specific suggestions: a stronger “about” section, a clearer headline, missing use cases, no logo, and so on. Run it, improve the listing, and run it again before submitting (you can run up to 20 checks an hour).
• Preview it. Open a private preview link to see exactly how your listing will look once it’s live. The link is temporary and the person you send it to doesn’t need to log in, so it’s easy to get a colleague’s opinion first.

If you’re listed in more than one of your program’s directories, your listing is checked against all of them together, so you’re never improving it for one and falling short on another.

After you submit

Once you submit, your program reviews the listing before it appears publicly. You can see where it stands from the listing page in your portal:

• Submitted for review: waiting on your program’s review.
• Your listing is live: approved, and visitors can find it in the directory. A View listing link takes you to your public page.
• Your listing is approved, and not public yet: your program approved it, but it isn’t showing in the directory yet. Usually that’s because they haven’t published the directory; your listing appears as soon as they do. If the banner says your listing isn’t currently shown, your program has taken it out of the directory for now. Ask your partner manager if you’re unsure why.
• Changes requested: your program left a note on what to fix. Use Edit and resubmit to update the listing and send it back.
• Your program has proposed changes: they edited your listing and want your say. You can Approve the changes, Edit & Resubmit with your own version, or Reject them with a reason.
• Your program edited and published your listing: they made changes directly and it’s already live. Check what changed and update it if needed.

Approval and being public are two different things: your program reviews your listing, and separately decides when its directory goes public. You can update an approved listing whenever your details change. Updates go through the same review before they replace what’s live, so the public page never changes unexpectedly.